Triumph is excited to announce the launch of a new global Spring Summer ’17 campaign, ‚Find The One For Every You’. Starring international model and entrepreneur Jessica Hart and shot by legendary fashion photographer Rankin, the empowering campaign marks an exciting new creative direction for the brand.
Triumph’s Spring/Summer ’17 ATL campaign celebrates ‚Every You’, a story of modern women and their multifaceted lives: she is an athlete, she is a business woman, she is a mother, she is sexy, she is confident. The new creative concept shows just how Triumph bras support women, whatever they do, highlighting the breadth of Triumph lingerie, to help women ‚Find the One’ for every age, shape, size and occasion.
Jessica Hart and supporting models are seen in various roles, oozing charm and character, which Rankin has captured so perfectly in his bold signature style. For this campaign with Triumph, Rankin plays on real personalities rather than an ideal reflection, resulting in a dynamic campaign, heroing individuality, femininity and style.
Rankin comments: „The most exciting thing about working on Triumph’s Spring/Summer ’17 campaign is that the brand is moving in a whole different direction. The images are modern, accessible and incredibly confident. We’re really pushing the fact that it’s not just for the ‚perfect’ women. Triumph is for every woman and every woman can wear Triumph and feel really confident in it.”
Jessica Hart adds: „It’s a really cool new look and I’m super excited to be part of it – representing this playful side of Triumph that speaks to all women. Triumph understands that women play so many roles in their everyday life – we’re fascinating creatures! A huge part of being yourself is feeling comfortable. One day you might feel more like being cosy and supported, another you might want to feel sexy and strong. The exceptional fit and comfort of Triumph products lets you be whoever you want to be and that’s something I really love.”
Featuring in the campaign are Triumph’s most coveted styles – from the iconic, feminine Amourette 300, confidence-enhancing Magic Boost and innovative Triaction.
‚Find The One For Every You‚ at . Just drop in for a fitting or book an appointment online.
Rankin is a British photographer, publisher and film director. With a portfolio ranging from portraiture to documentary, he has shot The Rolling Stones, David Bowie, Kate Moss, James Bond and The Queen to name only a few. He began his career co-founding the seminal magazine Dazed, with AnOther Magazine and Hunger Magazine following in later years, along with 42 photographic books.He has created landmark editorial and advertising campaigns for Nike, Louis Vuitton, Dove, Diageo, Women’s Aid, Breakthrough Breast Cancer and Oxfam, as well directed films and music videos for Rita Ora, Miley Cyrus, Kelis and Azelia Banks, and many more.
About Jessica Hart:
Jessica Hart is an Australian model. Born in Sydney, Jessica was urged on by her aunt to enter a modeling competition held by Dolly Magazine in 2000, which she won. Jessica is noted for her trademark gap-toothed smile and has modeled for a huge range of brands, including Guess, Espirit, H&M, Victoria’s Secret and Gap. She has appeared on the covers of numerous magazines across the globe including Vogue Australia and Sports Illustrated in 2009 and, has shot editorials for Harper’s Bazaar Australia, Vogue Mexico, Elle Italia, US Glamour, Time Out and many more. Jessica launched her own cosmetics range, LUMA in 2014, which promotes natural beauty.