Workouts for the price of a handshake campaign
On the heels of New Year’s resolutions and looking ahead to a better tomorrow – global fitness leader Reebok is celebrating the latest evolution of its inspirational Be More Human campaign by offering free workouts from top trainers in selected world cities.
This initiative is part of the brand’s inspiring new 2017 campaign, ‚HANDS’, an evolution of Reebok’s revolutionary ‚Be More Human’ platform. ‚HANDS’ is centered on the message that our physicality and movement not only leaves marks on our hands, and bodies, but also deep within us. These marks make us kinder, braver, closer and ultimately more human. The film shows people from all corners of humanity, from the close-up perspective of their hands, as they push the limits of their potential and tell the stories of their lives.
Find out more information about ‚HANDS‚