Throw out that ugly holiday sweater!

The Christmas Tree Promotion Board’s ‚It’s Christmas. Keep It Real.’ campaign is pleased to announce a holiday fashion collaboration with renowned mixed-media artist Quentin Jones. Known for her unique, surrealist aesthetic and creative work with the likes of Chanel, Louis Vuitton and Kenzo, the British designer has created a fun, limited edition tee to help raise awareness of the benefits of a real tree and support our nation’s tree farmers this holiday season.

Far from the scratchy number your aunt sent you last year, Jones’ design is a slim-fit, cotton unisex shirt with a quirky aesthetic that personifies the tree and adds an edgy spin to your average Christmas tee. The best part, however, is that all proceeds benefit Trees for Troops, a program by the Christmas SPIRIT Foundation that provides free, farm-grown Christmas Trees to United States armed forces members and their families.

 

About Quentin Jones

Quentin Jones is a director, illustrator and photographer whose films and images have appeared in magazines such as ID and Vogue, and who has worked with Chanel, Louis Vuitton and Victoria Beckham to name a few. She studied philosophy at Cambridge, followed by an MA in illustration at Central Saint Martin. Her aesthetic is often described as a modern take on the surrealist tradition, realised largely through photomontage, loose paintwork, and dynamic video editing. For further information please visit, www.quentinjones.info/work

About It’s Christmas. Keep It Real

From coming together to hang treasured family ornaments, to gathering by the tree with hot cocoa on Christmas Eve, a beautiful real Christmas tree is at the heart of every Christmas celebration. A reigning symbol of the beloved and authentic Christmas spirit, a real tree evokes a distinct look, smell and feel of heartfelt tradition that simply cannot be manufactured. That’s why The Christmas Tree Promotion Board has launched the It’s Christmas. Keep it Real. campaign this holiday season, raising awareness of the benefits of a real tree and supporting our nation’s tree farmers, importers and industry partners.

The Limited Edition T-Shirt is available on Amazon.com for $19.99

For further information please visit, www.itschristmaskeepitreal.com.

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