Jewelry TV Michael O'Connor for Bella Luce

Jewelry Television (JTV) announced the debut of its exclusive Michael O’Connor for Bella Luce collection, the first design collaboration with respected celebrity stylist and jewelry expert Michael O’Connor. The national jewelry retailer and broadcast network in partnership with O’Connor will debut the collection on January 3, 2017.

O’Connor boasts more than three decades of experience in the jewelry and fashion industry. Currently, he works as one of America’s top celebrity stylists and fashion commentators.

„Michael has always been at the forefront of jewelry trends and is someone who has influenced celebrity style for many years,” notes Jill Johnson, VP of Marketing, „so we know our customers are going to love each piece in this new collection.”

JTV’s exclusive Michael O’Connor for Bella Luce collection delivers elegance and style day or night. O’Connor creates stunning jewelry with the look, feel and quality of luxurious red-carpet designs. Each piece is crafted in sterling silver with Eterno™ accents and is stamped with O’Connor’s signature logo. Additionally, a pink Bella Luce jewel is tucked within the interior of many of his designs.

„As a brand for passionate jewelry advocates, JTV is the perfect partner for this collection,” said Michael O’Connor. „This is an exciting time and I’m looking forward to sharing these pieces with the JTV family.”

About Jewelry Television

Jewelry Television (JTV) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 23 year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 86 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company’s website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer’s Top 500 list for 2015. Visit JTV.com for more information or socially connect with JTV at: Facebook, Twitter, LinkedIn and Instagram.

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