American Eagle Outfitters announced today that its latest installment of the acclaimed #WeAllCan campaign will feature a new cast of Millennials and Gen Zers sharing their personal messages of empowerment through imagery and video. Two seasons strong, #WeAllCan continues to give Young America a platform to express themselves, share with the world what they “can do,” and inspire with “You Can Too” through a powerful new video content series that encourages engagement and storytelling. The Spring campaign marks the most diverse cast to date, incorporating a mix of recognized and emerging talent, spanning the worlds of entertainment, technology, action sports and photography, including: Cameron Dallas, Jacob Whitesides, Justice Smith, Alexandra Shipp, Zella Day, Staz Lindes, Callie Reiff, Kai Morton, Fernanda Ly, Ben Nordberg, and Tyler Mitchell.
CANdid, a content series of emerging influencers and Young America sharing their uniqueness and personal stories, kicks off with the campaign video followed by a deeper look into emerging campaign talent’s lives, such as programmer, Kai Morton, blogger and DJ, Callie Reiff, photographer and videographer, Tyler Mitchell and skateboarder, Ben Nordberg. They created short films about their individual paths and speak directly to viewers, personally inviting them to join the campaign and feel empowered to tell their own story. CANdid will live on ae.com and encourages submissions from customers who will have the chance to be featured on the site.
“We are proud of how #WeAllCan has influenced Young America and the range of talent in our Spring campaign further establishes American Eagle Outfitters’ dedication to celebrating individualism and self expression,” comments Chad Kessler, American Eagle Outfitters Global Brand President. “The addition of the CANdid series allows us to give our customers a deeper connection to the campaign as well as a larger platform to share their creativity and personal achievements with others.”
The campaign talent brings the Spring ’17 collection to life, featuring rocker tees, shoulder-baring tops and matching sets for women, while the men’s line showcases retro varsity jackets, novelty button downs, street wear and active wear. Both collections are rooted around denim for every occasion, including embellished, vintage and 90’s-inspired styles.
Customers will have the chance to catch campaign talent in CANdid moments at select stores this Spring. Visit www.ae.com to view the entire American Eagle Outfitters Spring 2017 Collection and learn more about the #WeAllCan campaign, including instructions on how to submit your CANdids.
